10 Examples of Great Integrated Marketing Campaigns

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“Integrated Marketing combines both outbound, traditional marketing with inbound marketing and other tactics to promote accelerated success in businesses,” Mark Schmukler, the CEO and Co-founder of the Sagefrog Marketing Group. That means you can and should use social media to promote a live event where you’re highlighting your goods and services. After all, what better …

10 Reasons Your Business Needs an Integrated Marketing Campaign

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Integrated marketing combines the more traditional outbound marketing with the kind of inbound variety made popular by the digital revolution. If you’re looking to understand why integrated marketing is important to your small business, why not take some advice from Mark Schmukler, CEO and Co-founder, Sagefrog Marketing Group. His company is considered an industry leader …

The Top 7 Benefits of Email Marketing (Pay Close Attention to No. 5)

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The numbers show that email marketing is still a widely used, and successful, marketing channel. However, your small business can use email marketing in many different ways. How do you choose your approach? One way might be the following chart from the Email Marketing & Marketing Automation Excellence 2017 Report: Source: Email Marketing & Marketing Automation Excellence …

25 Tips for Creating Great Marketing Videos

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In recent years, videos have been making inroads in digital marketing, emerging as a powerful promotional tool for businesses to promote their wares in an exciting and engaging way. Though when it comes to video marketing, there’s some pretty definitive ‘rules’ businesses should stick to in order to get their videos right. Get them wrong …

McDonald’s Frork Promotion Shows Gamble of Humor in Marketing

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McDonald’s (NYSE:MCD) has already admitted that its latest innovation is essentially useless. But the company still hopes that it serves an important purpose for its marketing efforts. The product is called a “frork.” It’s essentially a fork, but with french fries instead of prongs. The purpose? According to an infomercial type video from McDonald’s, you …

The Benefits of Texting to Promote Your Small Business (INFOGRAPHIC)

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Businesses often spend a fortune on digital marketing initiatives, but miss out on a simple-yet-effective channel: text marketing. A powerful and cost-effective tool, texting can provide more bang for your promotional buck if you use it properly. UK-based text marketing company TextMagic has compiled data to show why businesses should take text marketing seriously. The …

How to Strengthen Customer Relationships When Time is at a Premium

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As a small business owner, it’s easy to get caught up in the day-to-day operations of your business. And while the things that go on behind the scenes certainly matter, you can’t focus on them at the expense of your relationships with customers. Small Businesses Are Built on Relationships When people think about small businesses, …

Chocolate Rain 10th Anniversary Calls Attention to Power of Viral Marketing

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This week marks the tenth anniversary of viral sensation “Chocolate Rain” by singer and internet personality Tay Zonday. And this milestone isn’t just about celebrating a flash-in-the-pan online hit. It also serves as an important reminder for businesses. Chocolate Rain was one of the first truly viral internet sensations. The original video has been viewed …

How to Use Different Types of Content When Marketing Your Small Business (Infographic)

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Unless you’ve lived under a rock for the past 6 years, you’ve probably heard about using content marketing to promote your small business. Even as a solopreneur, content marketing works to bolster brand awareness, build your reputation, attract customers, and keep your website fresh. However, with all the noise online, content marketing has gotten harder. Back in …

What is an Integrated Marketing Campaign?

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The first part of this series discussed the basics of integrated marketing and how the method blends traditional techniques with digital parts. The previous article looked at how this modern tool combined the elements of more conventional outbound marketing with inbound marketing. This second installment looks at how to take a step back and watch how …