Small Businesses Learn from IKEA: Build a Complementing Side Business

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When it comes to securing your business’ future and increasing its profitability, diversifying your business is key. Diversifying essentially means to vary your business’ range of products or field of operation — a strategy that small businesses can learn a thing or two about from IKEA. Why You Should Have a Side Business Lessons for …

What Is Integrated Marketing?

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At first glance, the statistics seem like they’re at odds with each other — as though someone had mixed some generational marketing numbers up and accidentally placed ones that spoke to Boomers’ shopping preferences beside stats for the Millennials. Consider the chart from The NPD Group that states 81 percent of Millennials’ retail purchases take …

10 Tips for Creating a Luxury Brand in a New Market

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Finding a place for a product or service in an already established marketplace can be hard enough. If you add the extra elements of trying to blaze a trail for a luxury brand in a new market that’s just opening up, you need to take extra care each arrow in your business quiver is sharp. …

The Role of CSR in Marketing and Branding

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What do you think about when you hear the term corporate social responsibility (CSR)? There’s a lot of noise around this business opportunity, but a lot of business owners either view it as a passing fad or an unnecessary external pressure. However, the truth is that it’s very important to the overall health of your …

Mobile Minutes: Internet culture; Amazon automation; WhatsApp patches flaws; Twitter hack

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Today in mobile marketing – How the Internet is saving culture, not killing it; Amazon: Automation doesn’t have to kill jobs; WhatsApp, Telegram patch flaws in instant messaging applications; Twitter swastika hack comes at fragile time for company. from Mobile Marketer Marketing Sectors Feed http://ift.tt/2mRF1SC via IFTTT

Mobile Minutes: Germany fines hate speech; Alphabet jargon; Netflix takes aim at studios; Sound wave phone hacks

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Today in mobile minutes – Germany plans to fine social media sites over hate speech; Alphabet’s Jigsaw wants to explain tech jargon to you; Netflix tries to outdo theaters with films a studio can envy; It’s possible to hack a phone with sound waves, researchers show. from Mobile Marketer Marketing Sectors Feed http://ift.tt/2mMAuB0 via IFTTT

Mobile Minutes: Venmo underground; Intel acquires Mobileye; Bitcoin miners revolt; Miscue challenges Amazon

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Today in mobile marketing – Venmo: The secret, hip social network you’ve never heard of; Intel’s $15 billion purchase of Mobileye rewrites driverless landscape; Bitcoin miners signal revolt amid sluggish blockchain; Miscue calls attention to Amazon’s dominance in cloud computing. from Mobile Marketer Marketing Sectors Feed http://ift.tt/2niAcn1 via IFTTT