Facebook Messenger’s Snapchat-inspired feature bars brands from posting for now

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Facebook Messenger’s Snapchat-inspired Day is putting brands at a disadvantage by allowing users first dibs and preventing businesses from use, which could have allowed brands to create a stronger bond with consumers due to the organic experience. from Mobile Marketer Marketing Sectors Feed http://ift.tt/2mCKlcn via IFTTT

Dynamic emails lead to 18pc higher click rates on mobile: report

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While standard email campaigns have become stale, kinetic email marketing optimized for mobile devices and with interactive elements can enhance click rates by almost 20 percent, according to a new report from Experian. from Mobile Marketer Marketing Sectors Feed http://ift.tt/2mi2BEw via IFTTT

Mobile Minutes: SXSW bots; Alphabet v. Uber; Airbnb in Japan; Wikileaks CIA leak

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Today in mobile marketing – At SXSW, bots will play amid the political fray; Alphabet self-driving car unit seeks injunction against Uber; Airbnb nears approval in room-starved Japan with tighter rules; WikiLeaks will help tech companies fix security flaws, Assange says. from Mobile Marketer Marketing Sectors Feed http://ift.tt/2mi7Eor via IFTTT

Safety Tax Free offers mobile refund solution following Chinese consumers’ trips abroad – Luxury Daily

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Luxury Daily today – Safety Tax Free offers mobile refund solution following Chinese consumers’ trips abroad; Luxury to benefit from developing city-level economies in Africa, Middle East. from Mobile Marketer Marketing Sectors Feed http://ift.tt/2lSopv7 via IFTTT

Mobile Minutes: End of Wi-Fi; IBM data atom; Siri’s languages; Uber does damage control

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Today in mobile marketing – A world without Wi-Fi looks possible as unlimited plans rise; IBM somehow crammed data into a single atom; Apple’s Siri learns Shanghainese as voice assistants race to cover languages; Uber seeks to prevent use of Greyball to thwart regulators. from Mobile Marketer Marketing Sectors Feed http://ift.tt/2lKdiVf via IFTTT

Amazon expands Prime Now service in San Francisco, focusing on small businesses – Mobile Commerce Daily

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Mobile Commerce Daily today – Amazon expands Prime Now service in San Francisco, focusing on small businesses; Movietickets.com, AT&T look to entice customers to purchase digital tickets. from Mobile Marketer Marketing Sectors Feed http://ift.tt/2lKbfAx via IFTTT

Mobile Minutes: Online privacy; SAP business apps; Alphabet home systems; CIA hacking vulnerabilites

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Today in mobile marketing – The battle for online privacy: What you need to know; SAP to offer its business apps on Google Cloud; Alphabet’s Nest working on cheaper thermostat, home security system; With WikiLeaks claims of C.I.A. hacking, how vulnerable is your smartphone? from Mobile Marketer Marketing Sectors Feed http://ift.tt/2mlSSi9 via IFTTT