New Business Shows Power of Having a Really Specific Target Market (Watch)

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When starting a business, it’s important to have a specific target market in mind. Some businesses target large groups like millennials or women. But others get even more specific. The Value of a Specific Target Market Take the case of ExpressionMed. The company, founded by 19-year-old Meghan Sharkus, makes only one type of product — …

5 Great Tips on Successful Small Business Branding

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We all understand how important brands can be.  There are brands that signify all over the world.  Nike.  Harley Davidson.  Starbucks.  These are companies that are more than just the products they sell.  They’re lifestyles.  They’re statements, both about the company and the consumers who choose them. If you think bold, memorable branding is only …

10 Digital Advertising Trends Important to Small Business

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We are now nearing the end of Q1 for 2017, and it’s safe to say that numerous advancements have occurred within the digital media world, both good and bad. The accelerated prominence of video has continued, and the mobile phone is still continuing to dominate our lives. Anyway, it’s a new year which means we …

5 Small Business Marketing Schemes That Will Waste Your Money

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Marketing is no easy task. Whole businesses exist devoted to marketing other businesses. Some companies have their own marketing departments. Small businesses often rely on the DIY approach to marketing. When developing your own marketing strategy, take care to avoid wasting your time and money. Marketing Schemes That Waste Money Mistake 1: Too Many Social …

How to Run an Email Marketing Campaign That Doesn’t Annoy Recipients

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Email marketing is a core facet of online marketing. No matter how a customer or potential customer landed on your email list, it is important to use the opportunity to build a deeper relationship while avoiding falling into the “annoying” or “spam” categories. If you want to retain email followers and turn them into customers, …

How to Acquire Higher Quality Backlinks

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Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links. Not trying to put words in Google’s mouth, but I would venture to say that links are the most …

7 Questions to Ask When Brainstorming Content Ideas for Marketing

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One of the requirements for a sustainable content marketing campaign is the aptitude for generating topic ideas. It may sound easy, but at some point, you’ll realize that this can be harder than producing the content itself — whether it’s a blog post, podcast or any form of visual content. Smart marketers capitalize on tools that …

The Most Important Steps To Establishing Your Brand Online  

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It’s hard isn’t it? Yes, I’m talking about establishing your brand online. As you have probably learned, you can’t just throw up a cool-looking website and then expect thousands of visitors to come flocking to it. It doesn’t work that way. And it’s pretty frustrating, right? You’ve probably dabbled in social media. You may have …

4 Reasons Your Small Business Needs Content Marketing

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Small businesses today are competing with a lot of noise.  Consumers are plowing through the clutter as they use DVRs to skip through commercials, install ad-blockers to browse the websites they love without ads interrupting, and customize what shows up in their social media news feeds. This makes it imperative to find ways to make …

The Best Ways For eCommerce Businesses To Use Online Advertising

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You’ve finally done it. You’ve bought your domain. You’ve set up your website. You’ve even created some social media accounts. And you’ve set up your online store. It’s time to start selling! But there’s one problem … nobody’s coming to your website. Nobody’s buying your product. As a matter of fact, nobody even knows you exist! …