How to Run an Email Marketing Campaign That Doesn’t Annoy Recipients

How to Avoid Annoying Your Email List

Email marketing is a core facet of online marketing. No matter how a customer or potential customer landed on your email list, it is important to use the opportunity to build a deeper relationship while avoiding falling into the “annoying” or “spam” categories.

If you want to retain email followers and turn them into customers, follow these basic guidelines to ensure they remain a happy subscriber for years to come.

How to Avoid Annoying Your Email List

Don’t Start with a Hard Sell

People sign up for your email list for a variety of reasons. The most popular methods to build lists today revolve around giveaways and freebies. If someone signs up for your list to get a free eBook, the first thing you do shouldn’t be asking for money.

It is okay to sell to your email list. In fact, that is the biggest reason to have an email list for most brands, but it takes time to build the trust for someone to want to spend money on your product or service. Instead of starting with a sale, start by thanking them for being a part of your list and giving them the free giveaway they asked for.

Focus on Being Helpful

If you are helpful, users will start to trust and enjoy hearing from you. Always try to be as helpful as possible each time you send a message to a subscriber. Either include something useful for your target audience in the email text or point readers to another resource on the web, maybe something new on your blog, that will help them succeed.

If you help your subscribers regularly, they are sure to come back for more. The more helpful you are, the more loyal they will be. If you really change the game for someone, they might even become an online evangelist helping spread the word about your business.

Mix Up Your Emails to Stay Interesting

If you use the same template again and again and again and again and again and again and again, you will see more and more readers clicking the unsubscribe link at the bottom of your emails. Don’t be repetitive and boring, be useful and fun.

In my email series for new subscribers at Personal Profitability, I have some short emails and some long emails. Some focus on a specific tool that can help people save time and money, while others focus on “homework” readers can participate in to level up their finances. By mixing things up and keeping it interesting, I have seen my email open rates increase and my list size grow.

Be Genuine and Honest

My email subscribers trust me because I am honest, transparent and genuine. In fact, I go so far as to publish how much money I earn each month on my website. While that may seem crazy in a world where money talk is still a faux pas, by sharing my successes and failures, I am showing readers my true colors, further building trust.

Sharing my online income reports each month also gives subscribers a reason to come back to my site each month. I give a unique, personal update via email and share the details on the blog.

Make Your Emails Something People Look Forward To

I have unsubscribed from hundreds of newsletters, but there are a few that I have stuck with over time. One example is Pat Flynn’s Smart Passive Income email list. Pat is an online entrepreneurship rock star, and his emails and blog posts give amazing, free information that helps me and thousands of others improve their online business.

I always look forward to Pat’s emails because he is genuine, friendly and incredibly helpful. His free guides are packed with actionable steps and tips that anyone with a business can use to improve online performance. While I know an email from Pat will likely lead to me doing more work, I look forward to it because his advice almost always comes with a great payoff.

Be Clear About Your Goals

Passive aggressiveness is horribly annoying in real life, subtle hints online are not even tolerable to most people. When you are trying to be helpful, be clear that your goal with that email is being helpful. If you are trying to get affiliate signups, be clear and present your readers with one thing to do in that email, signing up for the affiliate.

When it comes to product sales, you shouldn’t sell with every single email, but it is okay to make a direct sale every once in a while. In my old website development business, emails one to four were solely designed to be helpful. Number five was a soft sell. Six through eight were also freebies packed with useful information. The final email in the signup series, email nine, was a hard sell. In the selling emails, I made it very clear that my goals were to sell a service.

Put Yourself in the Subscriber’s Position

How do you feel when you signup for email lists? Why do you choose to signup and what keeps you on the list with so many demands for your attention? Learn from your favorite email lists and mimic, without directly copying, what your favorite email lists provide.

If you can synthesize what you enjoy and put your own original twist on it, you are sure to retain subscribers for the long-term. And long-term subscribers are the most likely to become fans and customers. If you can avoid being annoying and always focus on providing great value, you will be on track for great success with your list.

Email Marketing Photo via Shutterstock

This article, “How to Run an Email Marketing Campaign That Doesn’t Annoy Recipients” was first published on Small Business Trends

from Marketing Tips – Small Business Trends

Election 2016 Democracy in Disarray A Campaign Bloated with Bombastry- Bigotry- and Blatant Lies – – Aaron Jaffe

When people look back at the 2016 Election, they will use many words to describe it. Among them will not be “decorous,” “thoughtful,” “reasoned,” and …

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What To Do When Your SEO Campaign Fails

There are many reasons why SEO campaigns fail, but when they do, it's important to know what to do to recover and try again. Here are some tips.

It can be very disappointing when your SEO campaign fails. You spend time researching your area, your topic, drafted your content and then wrote this incredible piece. You even worked outreach, with emails being sent to the right people, pitches sent, tweets, all of it. And then, nothing happened. You didn’t get any shares, no links came back to you. Nothing.

Unfortunately, a sad truth in our industry is that plenty of SEO campaigns will fail eventually, for various reasons. It is just a fact that all marketers have to deal with. Not every campaign that you launch is going to be an enormous success. But just because your campaign wasn’t massively successful doesn’t mean that it was necessarily a failure.

To quote Len Schlesinger, “Failure doesn’t mean the game is over, it means try again with experience.” If your SEO campaign does indeed fail, then it’s time to get over your disappointment and work out what went wrong in order to do better the next time. Learn from the experience so that all of your time and effort doesn’t go to waste and so that you can get your campaign back on track.

Why SEO Campaigns Fail

There are tons of various reasons that SEO campaigns fail, but the top two are:


While you don’t have to spend a ton on your SEO campaigns, your budget is very important and if not handled correctly can cause you to fail. Most companies go into their SEO efforts and their campaigns with unrealistic timelines and budgets. They think they are going to be able to see incredible results overnight while only investing a little into the work.


Similar to the budget, a lot of companies will have unrealistic goals going into their SEO campaigns. If you want your campaign to be successful, then you have to be realistic with your objectives. You are not going to be able to rank #1 for every single one of your keywords overnight. You probably won’t rank #1 for every single one of your keywords in three months. If it was that easy, everyone would be #1 for whatever they wanted.

Going into your campaign, you need to think objectively. So many people go in thinking that they are going to rank for 15 different keywords immediately. Instead, you should start out with one keyword or product to optimize for. Once you see success with that, then you can build on that. By building on your success, you are more likely to reach your goals and see real progress.           

Your goals also need to be realistic, time-wise. SEO does not happen overnight. There is very little instant gratification in this industry. You have to give it time. It will probably take about a month or so for you to start seeing a boost in your SEO, and 6 months to see your link in the top of the search results. If it doesn’t happen as quickly as you’d like, keep working on it. Make sure you are constantly improving your content and your keywords.

What to Do After Your SEO Campaign Fails

Re-Evaluate the Campaign

After your campaign fails, it can be tempting to throw in the towel. But after you put in all that time and effort, you don’t want to throw it away. Go over the campaign and the results and see what exactly went wrong.

First, take a look at the content itself. Is it actually as awesome as you originally thought? You need your content to be as high-quality and relevant as possible. Try having someone else read over it or make any changes you find in the piece.

Next, look at your outreach. This is where a lot of people fail. You probably aren’t going to have great success by just sending out unsolicited emails shoving a piece of content down someone’s throat. Part of outreach is identifying the people you want to reach and building relationships with them prior to sending out your content.

After you identify those you want to send your content to, you can’t just start talking to them like you are best friends. You need to start communicating with them to build that relationship. Comment on their Facebook posts or tweet out to them. It doesn’t have to be anything major, just start engagement so they know who you are and understand what you do. You also want to make sure you pick the right platform when doing so, though. Sometimes, people don’t check their Twitter as much as other platforms, or their mentions are so overcrowded they won’t see your tweet.

Once you do some relationship building, and you decide to send out your content, then you need to track your outreach. You can use tools to help you see if your email was opened, like SideKick or Rapportive. This can help you to see if people just aren’t opening your emails or if they are opening them and forgetting to respond. If so, reach back out to them.

Retry the Campaign

After you have gone through the campaign and looked at what worked and what didn’t, you should consider trying again. Maybe you got some results back, they just weren’t what you were looking for. Sometimes, any feedback is better than none. If you did get some results back, then think about doing it again now that you’ve gotten more information on the campaign and how you should be handling your outreach.

Now, this isn’t for every campaign. Some aren’t going to give you results. But if you honestly think that this is a good piece of content that audiences will enjoy, keep trying. Honestly, you are going to hear no a lot, or not even hear anything back from your outreach. But if your content is good enough, then eventually it will work.

Change It Up

Finally, if you go over your campaign and you don’t see very good results, but you think it has potential, then consider changing up your content. You’ve spent all this time and effort into it, you don’t want to just throw it away. Maybe you turn it into a blog for your own website, or take the content and make a video to put on social media instead.

There is always something that you can do with it so it doesn’t just get filed away and forgotten about. As long as you are getting some results and your performance is increasing, then you are on the right track and eventually will get to the bigger campaigns that will bring you the links you want


Having your SEO campaign fall is never fun. But as it is with most marketing (and life) projects, not everything is going to a huge success. Go over what worked, what didn’t and decide how to move forward objectively. There is success to be found, you just have to work on it and not give up.

Search Fail Photo via Shutterstock

This article, “What To Do When Your SEO Campaign Fails” was first published on Small Business Trends

from Marketing Tips – Small Business Trends

A Startup Guide to Developing a Digital Marketing Campaign (Infographic)

A Beginner's Guide to Digital Marketing for A Startup (Infographic)

Having a strong online presence has become a necessity for businesses of all sizes.

Statistics show that more than half of consumers turn to the internet for information before making purchases:

  • Data reveals 67 percent of consumers are influenced by online reviews (Moz)
  • 54 percent of online buyers read online reviews before purchase. (Marketing Tech Blog)
  • More than half (54 percent) of online purchasers said they had read online reviews prior to hitting the buy button, while 39 percent of consumers who made purchases in-store did so, according to a study from customer ratings and review firm Bazaarvoice Inc. (Internet Retailer)

For startup owners who want to stand out from the rest, they must focus on how to be found online by those who are seeking what they are offering. It is essential for them to develop a digital marketing strategy that successfully promotes their brands and/or services online.

DashBurst member Arpit Singh shares helpful information for building a digital marketing strategy as a startup in his article and infographic, “How To Create A Digital Marketing Strategy.”

A Guide to Digital Marketing for A Startup

Singh Recommends the Following Steps as You Begin Creating your Digital Marketing Strategy:

  1. Use your starting position as a baseline to measure your overall progress against.
  2. Determine your startup’s goals; ensure these goals are specific, measurable and realistic.
  3. Identify your customers.
  4. Study your competitors.

The Next Steps Singh Provides Share How to Attract and Retain Clients through the Internet:

To start, it is important to set up a website for your startup if you haven’t already. Whether you hire someone to design and create your website or choose to build your own is up to you. However, it is often more cost-effective for a startup owner, especially one with a low budget, to build a website.

Fortunately, there are plenty of website builders to choose from. You can find an extensive list of website builders, along with detailed reviews, in a recent article on WebsiteSetup, which is a site for people struggling to set up their first websites.

Robert Mening, a website developer and designer, states that website builders are the perfect solution for individuals, small businesses or startup owners such as the following:

  • Small business owners
  • Writers
  • Musicians
  • Artists
  • Photographers
  • Wedding planners
  • And so on…

Once you have your website set up, you’re ready to take the next steps to develop your digital marketing strategy:

  1. Implement perfect SEO (Search Engine Optimization) by researching keywords and building links.
  2. Create relevant content and use content marketing to attract potential clients as well as satisfy Google for ranking purposes.
  3. Consider email marketing to share the content you have created on your website.
  4. Use social media marketing to boost your startup’s online presence and increase traffic to your website.

And finally:

  1. Analyze your results to determine where you are seeing success — and make changes in the areas where you are not.

The infographic below outlines the steps for developing a successful digital marketing strategy:

Images: Dashburst

This article, “A Startup Guide to Developing a Digital Marketing Campaign (Infographic)” was first published on Small Business Trends

from Marketing Tips – Small Business Trends