5 Self-Branding Tips for Small Business Owners

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Every business owner knows that the odds are stacked against them when starting out; more than 50 percent of startups fail in their first four years. When businesses do end up failing, the entrepreneur behind them is equally destroyed; that is, unless they were busy building their personal brand as well. The Importance of Self-Branding …

This Tattoo Artist Has Found a VERY Specific Niche

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Chinese tattoo artist Shi Hailei has found a very specific niche for his business. He offers free tattoos to moms who want to cover up scars from C-sections. Inspired by a Brazilian tattoo artist who offered free tattoos to cover up scars from domestic violence and abuse, Hailei wanted to use his talents to give …

What is Content Curation and How Can You Use it For Your Small Business?

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When it comes to marketing, the general consensus is content is king. Every business under the sun is facing increasing competition, and it’s getting harder and harder to stand out. However, by publishing and sharing added value content, companies are able to get a leg up on the competition and provide marketing leads with far …

Crocs Effort Shows How to Rehabilitate a Brand

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Crocs (NASDAQ:CROX) is fighting to save its brand. But it’s going to have to get past a lot of negative opinions first. The company’s stock has been steadily declining for the past five years. And it hasn’t turned an annual profit since 2013. So now, the company is turning to some popular celebrities like John …

How Do Your Email Marketing Automation Efforts Score?

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Thanks to the rise of analytic dashboards, email marketing automation is easier to measure after the fact. However, what if you want to measure your email marketing automation efforts from the bottom up? How do you know if you’re using the most effective techniques to capture leads and encourage conversions? You can read a hundred online articles to find out …

Hacking Mobile Advertising

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Mobile advertising has long been considered a fringe issue in marketing strategies. However, as mobile devices are increasingly being used as primary sources of information, it’s time to rethink these strategies. Even small businesses should give more weight to mobile marketing due to the ever-increasing amount of activity on mobile devices. The majority of Pinterest, …

12 Headline Tips to Draw Customers to Your Homepage — and Keep Them There

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The headline on your company’s homepage is the first thing site visitors will see, so it needs to be engaging to capture their interest and keep them on the page. From making visitors laugh with a funny title to emphasizing the value you have to offer, there are many tips and tricks you can employ to …

Forty Ounce Wines Story Shows, When You Go Viral, Be Ready!

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Think going viral is all fun and games for a small business? Think again. Having your brand or product suddenly go viral can actually be very challenging, as the creators of Forty Ounce Wines recently learned. After one of the founders posted a photo of the 40 oz. Rose product to his Instagram account, the …

10 Examples of Great Integrated Marketing Campaigns

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“Integrated Marketing combines both outbound, traditional marketing with inbound marketing and other tactics to promote accelerated success in businesses,” Mark Schmukler, the CEO and Co-founder of the Sagefrog Marketing Group. That means you can and should use social media to promote a live event where you’re highlighting your goods and services. After all, what better …

10 Reasons Your Business Needs an Integrated Marketing Campaign

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Integrated marketing combines the more traditional outbound marketing with the kind of inbound variety made popular by the digital revolution. If you’re looking to understand why integrated marketing is important to your small business, why not take some advice from Mark Schmukler, CEO and Co-founder, Sagefrog Marketing Group. His company is considered an industry leader …