How to Use ClickBank Affiliate Marketing: A Step by Step Guide

How to Use ClickBank Affiliate Marketing: A Step by Step Guide

Did you know you can make some money as a ClickBank affiliate marketer on your website?

Ever heard of ClickBank? No?

Well, ClickBank is one of the most popular online websites for buying and selling information products. On this platform you can find email marketing software, audio books to help with public speaking and just about anything that you can imagine.

Getting Started With ClickBank Affiliate Marketing

Anyone can become a ClickBank affiliate — it’s free. When you find a product that you wish to promote, either by searching the ClickBank marketplace or at a vendor’s website, you will be provided with a unique link which you can use to direct customers to the product page.

Here’s is a quick guide on how you can become a ClickBank affiliate.

1. Open a ClickBank Account

Start by signing up for a ClickBank account. Enter your personal information.

How to Use ClickBank Affiliate Marketing - Open a ClickBank Account

You will then be asked to enter your banking information as well as your account information.

How to Use ClickBank Affiliate Marketing

2. Getting Paid

Payments are sent out every 2 weeks if you wish to be paid by check and every week if you are eligible for direct deposits.

3. Choosing Products

To see the complete range of products, please visit the ClickBank Marketplace.

The marketplace listings are sorted in popularity order, but you can as well use the search box to find your preferred product.

Against each entry is a Promote button that provides you with the affiliate link. You will also be provided with info on the commission you will receive if you sell the item.

How to Use ClickBank Affiliate Marketing - Choosing Products

Tip: Aim for products with reasonable commission. No lower than let’s say 40 percent, to make your efforts worthwhile. Also, you should note that ClickBank deducts transaction fees from a sale. Here’s a calculator to help you calculate your actual commission. More so, you need to remember to disclose all your affiliate links and mark them as nofollow. Here are a few reasons as to why you need to do this.

Image: ClickBank.com

This article, “How to Use ClickBank Affiliate Marketing: A Step by Step Guide” was first published on Small Business Trends

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7 Step Email Marketing Checkup for Retailers

Given the importance of email marketing for retailers, your email strategy needs to be up-to-date. Here's a seven-step checklist to see how you're doing.

What’s the best way to stay in touch with your retail customers? According to a recent study, email blows all other marketing methods out of the water. Respondents of all generations, from Generation Z to Baby Boomers, prefer email communications from retailers by a wide margin.

How wide? Overall, 68 percent of consumers surveyed prefer to receive brand communications from retailers via email; just 6.9 percent prefer the next most popular method, in-store communications. (Rounding out the list, 5.6 percent prefer text messages and 4.5 percent prefer communications via Facebook.) This is one instance where the generation gap is quite small: 73 percent of Baby Boomers prefer email communications from retailers, and 62 percent of Millennials do, too.

Given the importance of email marketing to retailers, your approach to email needs to be on point. Take this seven-step email marketing checkup and see how you’re doing.

Email Marketing for Retailers Checklist

1. Are your emails segmented? Segmenting, or separating your email subscribers into different lists, helps you deliver more relevant emails. Subscribers may segment themselves based on how they opt-in to your emails, or you can segment them based on data you gather. You can segment subscribers in many ways, including:

  • Demographic information, such as age, gender, marital status, children
  • Location
  • Transaction-related information, such as how often they buy from you, when they tend to purchase, and their average purchase amount
  • Behavioral information, such as what pages they view on your website, what emails they open and what previous email offers they’ve acted on.

2. Are your emails personalized? Personalization is key in getting results from your email marketing. It’s also part of what customers like about email: For example, 64 percent of Millennials in the survey say email is the marketing channel that feels “most personal.”

The basic element of personalization, of course, is using the recipient’s name in the body of the email and/or in the subject line. Email marketing programs make it easy to personalize your emails this way; you can even add references in the body of the email to things like a recent purchase or visit. However, you should also personalize emails based on how you have segmented your customers (see above). For example, if you own a boutique that sells infant and children’s clothing, you might personalize emails differently based on whether the recipients are parents or grandparents.

3. Do your emails offer perceived value? One company whose emails I subscribe to sends multiple emails per day — each touting an offer such as “20 percent off today only!” or “$10 off your purchase today only!” It’s blatantly obvious that these “one-day only” prices are not really deals, and I’ve begun simply deleting the emails altogether.

In order for your emails to be perceived as valuable — rather than pesky annoyances — make your offers meaningful. In addition to discounts or sales, also send emails with useful information. For example, the infant and clothing retailer I mentioned could create a list of “10 top kids’ fashion trends for 2017,” complete with photos of products you sell in your store. Don’t have time to create such a list on your own? Then link to an article elsewhere online — it’s fine as long as you credit it properly.

4. Are you using triggered emails? E-commerce companies use triggered emails frequently. For example, if you’ve ever abandoned an online shopping cart, you probably got a reminder email asking you if you still wanted to make the purchase. Brick-and-mortar retailers can use the same principle, creating triggered emails based on customer behavior. For instance, if a customer who used to visit your shop regularly hasn’t come in for several months, send a “We miss you!” email with a tempting offer. Collecting customers’ birthday dates and sending emails with a discount good for the birthday month is another smart tactic. Or take a cue from cosmetics retailer Sephora and offer a small free gift during the birthday month — no purchase needed.

5. Do your openers get attention? Focus your copywriting energies on creating good subject lines that clearly sell the benefit of the email and its value to the customer. Because the first line of an email’s body text often displays before it is opened, make it powerful, too.

6. Are your emails mobile optimized? More than half of all survey respondents primarily check email on their smartphones. The younger the respondent, the more likely they are to do this: 59 percent of Millennials and 67 percent of Generation Z primarily check email on their phones. Make sure that your emails display well on smartphones, with enough white space to be readable, and buttons or hyperlinks that are easy to click on. Equally important, any links that take customers to your website should go to a mobile-friendly webpage.

7. Do you make it a priority to build your email lists? Getting new customers to sign up is essential to maintaining a healthy email list. Always ask customers at checkout if they’d like to sign up to receive emails from your store. While you should never make this a requirement for the sale (or make customers feel like you’re being pushy), you can incentivize sign-up by sending them a discount offer as their first welcome email or explaining that by signing up, they can get digital receipts instead of or in addition to paper ones. Provide a sign-up sheet near checkout or, for more accuracy, use a point-of-sale system that enables customers to input their own email addresses.

Email Photo via Shutterstock

This article, “7 Step Email Marketing Checkup for Retailers” was first published on Small Business Trends

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How to Use Amazon Affiliate Marketing: A Step by Step Guide

How to Become an Amazon Affiliate: A Step by Step Guide

Amazon (NASDAQ:AMZN) is no doubt one of the world’s most famous online marketplaces. But the company also offers n opportunity to some small business owners — particularly online marketers. The platform offers a well-known Affiliate program. Interested? Here’s a step-by-step process on how you can become am Amazon affiliate.

How to Become an Amazon Affiliate

Log In to the Amazon Affiliate Area

Start by scrolling to the bottom of the Amazon home page. You are looking for the “Become an Affiliate Link.”

How to Become an Amazon Affiliate: A Step by Step Guide

That should lead you to the splash page with lots of information about the Amazon Affiliate program. Click the “Join Now” button to get started.

How to Become an Amazon Affiliate: A Step by Step Guide

Submit Personal and Website Details

The form looks long, but it is pretty easy to fill out. Just add your personal details in this section. This will be your official profile, so please make sure all information is correct.

How to Become an Amazon Affiliate: A Step by Step GuideYou will then be asked to add your website details. Of course, most affiliate programs, if not all, are interested in how much traffic you get.

How to Become an Amazon Affiliate: A Step by Step Guide

Next, fill in your profile. This will include things like your preferred store ID, how you build links, how you drive traffic to your website, among other things.

How to Become an Amazon Affiliate: A Step by Step Guide

Verify Your Identity

In order to verify your identity, Amazon asks for a phone number which they use to make an automated phone call. When you enter your phone number, a pin number appears on the screen. The automated call will ask you to verify the pin number. It’s that simple!

How to Become an Amazon Affiliate: A Step by Step Guide

Choose How You Want to be Paid

In this last step, Amazon welcomes you to their Associates program. It is at this point that you can choose how you want to be paid or do it later, but why should you? Here are your payment options:

  • Check ($15 processing fee is waived for international associates)
  • Amazon gift card
  • Direct deposit (not available for international associates)

How to Become an Amazon Affiliate: A Step by Step Guide

Once you complete the registration process, Amazon will give you access to their Associates platform where you will be able to get the affiliate links for their products.

As you get into affiliate marketing, it’s important that you disclose all your affiliate links and mark them as nofollow. Wondering why? Here are a few reasons.

Images: Amazon

This article, “How to Use Amazon Affiliate Marketing: A Step by Step Guide” was first published on Small Business Trends

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